This plantilla or Excel template you can create customize in easy way. Download from Template124.com and reply us back for BCG Matrix. The template consists of single spreadsheet; therefore you never feel lack of organization. In fact your managers are able to make most profitable decisions through this spreadsheet prepared in excel tool.
BCG Matrix sheet in Excel
Although it is single spreadsheet, but it is actually split up into 2 parts, that is table section and graph section. Check some other project management tool for daily reporting.
A project plan outlines the goals, tasks, timelines, and resources required to accomplish a specific objective. One valuable tool that can be utilized in project planning is the BCG (Boston Consulting Group) matrix, which provides a visual representation of a company’s portfolio of products or services.
To create a BCG matrix in Excel, several steps need to be followed. Firstly, the project team should gather relevant data regarding the company’s products or services, such as market share and growth rate. This information is crucial for classifying the products into the BCG matrix’s four categories: stars, question marks, cash cows, and dogs.
Check out Gap Analysis Template PPT Slides as a Related Template.
Table section
This part is required to be filled manually and it consists of all the company products added in the rows. It consists of market growth, market share, market share largest competitor and relative market share.
- Just fill market share and market growth value and market and relative market share is calculated and filled automatically.
BCG Matrix Graph
X-axis show market share while y-axis show business growth rate. It is divided up in sections that are cash cows, stars, dogs and question mark. It is filled automatically on the basis of data added in table section and products added accordingly.
You can perform many tasks through BCG Matrix in Excel in your Mac and other desktop. Mostly project management operation and before submitting any project status activity this type of chart and other graphical tool must need not only in XLS but also in Powerpoint and word format for present in well manner.
Referencing :-
Next, a grid can be constructed in Excel, with the market growth rate plotted on the vertical axis and market share on the horizontal axis. The grid is divided into four quadrants, with each quadrant representing one of the aforementioned product categories. The team can then plot each product or service on the grid based on its market share and growth rate, using data points or bubble charts.
Once the products have been plotted, the team can analyze the BCG matrix to gain insights into the company’s portfolio. Stars represent products with high market share and high growth rate, indicating significant potential for future success. Question marks have low market share but high growth rate, requiring further assessment to determine their future potential. Cash cows have high market share but low growth rate, generating steady cash flow for the company. Dogs have low market share and low growth rate, typically requiring decisions on whether to divest or revitalize them.
Related Content: Employee KPI Excel Template
By creating a BCG matrix in Excel, the project team can visually assess the company’s product portfolio and make informed decisions about resource allocation, investment, and strategic planning. The matrix provides a clear understanding of each product’s position in the market and helps identify opportunities and risks. With this information, the team can develop strategies to maximize growth, capitalize on strengths, and address weaknesses, ultimately driving the company towards long-term success.
